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Consumer Trends & Insights

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​​CCRE Consumer Trends & Insights is a monthly C.A.R. member resource delivering ready-to-use marketing tools: just click, download, and share.

 

Each toolkit includes social media graphics, slides, and infographics designed to help REALTORS® engage clients, spotlight emerging consumer trends, and demonstrate their value in today’s fast-changing market. Materials are ready for use in listing presentations or to share directly with clients.

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Disclaimer: Any use of the materials contained in CCRE Consumer Trends & Insights must include proper attribution to Kantar, LLC. Attribution is already built into the downloadable tools, and members are asked not to remove or alter these credits when sharing with clients or the public.

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September 2025: Consumer Uncertainty

This month’s toolkit addresses rising consumer anxiety about the economy and equips REALTORS® with strategies to respond. It highlights how homeownership can provide stability, long-term financial security, and even greater happiness — making it a powerful hedge against uncertainty.

Clickable. Shareable. Downloadable.

Download the full content with interactive links.

Share in your buyer consultations and listing presentations.

Post on your platform of choice, showcasing your expertise.

Highlight the issues buyers and sellers care about most.

Key Takeaways

  1. Clients are feeling unprecedented anxiety about the economy, and REALTORS® must be prepared to address that fear directly.
     

  2. Homeownership can serve as a hedge against economic uncertainty by providing a means to grow net worth through appreciation, equity, and stable housing costs. The average net worth of homeowners is over 40 times the net worth of renters.
     

  3. Homeownership can provide income and security through multigenerational living and income-producing rentals. An ADU can increase a property’s value upwards of 25%.
     

  4. In an uncertain economy, buyers may focus on the long-term cost savings a property will provide, and sellers may want to emphasize the practical benefits of their property.
     

  5. Homeownership can provide benefits to both financial and emotional well-being. 90% of homeowners say they’re happier overall since they bought a home.

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August 2025: The Gen Z Homeowner

This edition explores the Gen Z homeowner. Learn all about what drives this generation as they take their first steps up the homeownership ladder.

Clickable. Shareable. Downloadable.

Download the full content with interactive links.

Share in your buyer consultations and listing presentations.

Post on your platform of choice, showcasing your expertise.

Highlight the issues buyers and sellers care about most.

Key Takeaways

  1. Gen Z has their eye on homeownership, and they are increasingly entering the market.
     

  2. Gen Z’s homeownership aspirations are driven by both lifestyle changes, such as starting a family, and a desire for financial security.
     

  3. While single-family homes are still the aspiration, the location of homes may be different.
     

  4. Gen Z desires walkability and nearby activities.
     

  5. 89% of Gen Z believe owning a home is a good investment, even if it means making tradeoffs.​​

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