Consumer Trends & Insights
CCRE Consumer Trends & Insights is a monthly C.A.R. member resource delivering ready-to-use marketing tools: just click, download, and share.
Each toolkit includes social media graphics, slides, and infographics designed to help REALTORS® engage clients, spotlight emerging consumer trends, and demonstrate their value in today’s fast-changing market. Materials are ready for use in listing presentations or to share directly with clients.
Disclaimer: Any use of the materials contained in CCRE Consumer Trends & Insights must include proper attribution to Kantar, LLC. Attribution is already built into the downloadable tools, and members are asked not to remove or alter these credits when sharing with clients or the public.
November 2025:
In 2025, homebuyers are weighing sustainability more heavily than ever, driven by rising utility costs and growing climate-related concerns. REALTORS® who can connect these priorities to practical savings and long-term value are meeting clients where they are.
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Get the details in a clear, easy explainer video.
Key Takeaways
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The majority (70%) of prospective homebuyers consider sustainability features, such as solar panels and WaterSense fixtures, when buying a home.
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Once the priorities of affluent buyers, sustainability features are now keys to cost savings. Thirty percent (30%) of REALTORS® say consumer awareness of energy cost savings is a key driver for sustainable-home demand.
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The financial impact of severe weather weighs on clients’ minds. Seventy-three percent (73%) of homebuyers consider the importance of purchasing in areas with lower severe weather risks.
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The green data fields in the MLS are important tools to match clients with sustainability features. Nearly half of REALTORS® neglect to fill these in.
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Today’s homebuyers think about practical sustainability issues such as water conservation, climate resilience, and energy cost. REALTORS® who respond with concrete, measurable benefits (lower utility bills, decreased insurance premiums from climate resilience efforts) are showing true REALTOR® value.
November 2025: Serving the Military Veteran Homebuyer
Discover how to better serve military veteran homebuyers by understanding their unique needs, values, and benefits. Build trust and connection with this community by recognizing their priorities of stability and responsibility. Expanding your knowledge of this vital group will help you better serve those who serve our country throughout the homebuying process.
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Download the full content with interactive links.
Share in your buyer consultations and listing presentations.
Post on your platform of choice, showcasing your expertise.
Scroll through to highlight the issues clients care about most.
Key Takeaways
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The military offers unique benefits that support homeownership among veterans. Veterans often rank the VA home loan as the top benefit they receive as a result of their service.
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Most Americans hold the military in high regard, but most veterans feel the general population doesn’t understand their needs.
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Veterans prioritize having a sense of control and stability in their lives. They score higher on financial well-being scales than nonveterans.
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Veterans have a heightened sense of responsibility. They vote more often than nonveterans and are more likely to be employed in managerial positions.
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Surveys find that veteran consumers prioritize connection — specifically how well businesses understand the military community. C.A.R. resources can help you become a trusted guide to veterans during the homebuying process.
September 2025: Consumer Uncertainty
This month’s toolkit addresses rising consumer anxiety about the economy and equips REALTORS® with strategies to respond. It highlights how homeownership can provide stability, long-term financial security, and even greater happiness — making it a powerful hedge against uncertainty.
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Download the full content with interactive links.
Share in your buyer consultations and listing presentations.
Post on your platform of choice, showcasing your expertise.
Highlight the issues buyers and sellers care about most.
Key Takeaways
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Clients are feeling unprecedented anxiety about the economy, and REALTORS® must be prepared to address that fear directly.
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Homeownership can serve as a hedge against economic uncertainty by providing a means to grow net worth through appreciation, equity, and stable housing costs. The average net worth of homeowners is over 40 times the net worth of renters.
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Homeownership can provide income and security through multigenerational living and income-producing rentals. An ADU can increase a property’s value upwards of 25%.
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In an uncertain economy, buyers may focus on the long-term cost savings a property will provide, and sellers may want to emphasize the practical benefits of their property.
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Homeownership can provide benefits to both financial and emotional well-being. 90% of homeowners say they’re happier overall since they bought a home.
August 2025: The Gen Z Homeowner
This edition explores the Gen Z homeowner. Learn all about what drives this generation as they take their first steps up the homeownership ladder.
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Download the full content with interactive links.
Share in your buyer consultations and listing presentations.
Post on your platform of choice, showcasing your expertise.
Highlight the issues buyers and sellers care about most.
Key Takeaways
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Gen Z has their eye on homeownership, and they are increasingly entering the market.
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Gen Z’s homeownership aspirations are driven by both lifestyle changes, such as starting a family, and a desire for financial security.
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While single-family homes are still the aspiration, the location of homes may be different.
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Gen Z desires walkability and nearby activities.
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89% of Gen Z believe owning a home is a good investment, even if it means making tradeoffs.